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AZ AANHPI Advocates
AZ AANHPI Advocates is a political NGO based out of Arizona that advocates for progressive political programs for Asian American, Native Hawaiian and Pacific Islander communities in the state of Arizona.
The client wanted a logo that visually represented the state of Arizona, the diverse cultures of the aforementioned communities, carried with it a strong message of "making waves" and ultimately targeted a demographic of young adults. The final design is inspired by a cross-cultural red flower/textile motif and the shared cultural significance of water.
The final design also had the advantage of being easily broken down into various submarks (red flower, banner text only) and translated well into monochromatic versions, making for a logo with very diverse applications.
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