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Logo Design/Brand Identity/Product Label
This project was created to bring to life the delicious kvass enjoyed by the friends and family of Nick Wilson.
The inspiration for this project was "retro Russian product design, but modernized"
The logo fonts (one for English, one for Cyrillic) are reminiscent of the bold type of classic Russian graphic design but are somewhat sleeker for a "modern" feel. The mint leaves framing the logo are a reference to its traditional use in kvass brewing. In the label design, other traditional ingredients including rye berries, currants, are also incorporated along with a minimalistic wheat wreath--a common symbol appearing on beverages made with fermented grains, as well as a callback to Soviet imagery.
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