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Don't Get Pucked
Outta Tempe - AZ
AANHPI For Equity
Arizona Asian American Native Hawaiian and Pacific Islander for Equity (AZ AANHPI for Equity) is a state-wide organization striving for equity and justice by building power through community directed organizing, increasing civic engagement, and empowering young leaders.
This campaign was intended to prevent Arizona's NHL team, the Coyotes, and their billionaire owner, Alex Meruelo, from building a new 46-acre, 4 million-square-foot entertainment district in Tempe, next to Arizona State University, which would be harmful to the Tempe community in myriad ways (update: this campaign was SUCCESSFUL!)
I helped developed the branding for this campaign as part of a small team at Mixed Change. I created all illustrated elements and the final poster design, shown below.
Website Spot Illustrations
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